When we think of Apple products, we mostly think on their design, how everything looks from the outside. Basically we often focus on just that layer that we can see and its most important to us: the user experience. It is hard to imagine is what is under the hood.
For most companies, that would be limited to open/disassemble a device and look at the hardware components. But in the case of Apple, it does not stop there. Apple is known for defining, designing and creating their whole ecosystem, from the user interface, to the boards and chipsets.
Yet it goes even further, to the point Apple designs and engineers the machines and production technologies that will later create their products. Without this unique and new technologies, creating their products would be impossible.
The video “Making the all-new Mac Pro” is a great example of what I am talking about. Not only is a great product with a good design (internal and external). The whole manufacturing process is a piece of art.